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georgianne crummer

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the Guggenheim

March 22, 2018

A weekend in New York is just not enough time, unless you are prepared to not sleep a wink! Our travels for Elliott's spring break (my younger sister) started out with the Guggenheim museum. As an art nerd I was in heaven. Winding up the spiral building and stopping at each section or gallery meant another fascinating piece.

The Guggenheim was built by Frank Lloyd Wright in 1943. He created a one room museum that started at the bottom and made it all the way to the top. Frank Lloyd Wright designed the building so that the viewers would start at the top and work their way down the spiral, today it goes the opposite way. Off to one of the sides there are also smaller galleries housing a permanent collection comprised of Monet's, Dega's, Picasso's and many more. The main gallery switches out from time to time making room for a new artist.

While we were there the artist on show was Danh Vo, a Vietnamese American born in 1975. His work was a collection of artifacts from across the world used to tell of his life experience. The Guggenheim describes it as...

“... public forces and private desires that define individual experience. His work addresses sweeping cultural and political themes, but refracts them through intimate personal narratives—what the artist calls “the tiny diasporas of a person’s life.” Seen together in this survey exhibition, the sculptures, photographs, and works on paper that he has created over the past fifteen years circle a central paradox: that the self is plural and inherently fluid, yet decisively shaped by larger power structures.”
— Guggenheim Website

I found his pieces to incorporate his own history and engagement with he object as well as the object's history. I enjoyed how he paired images, sculptures, artifacts and text from many different areas of his life to create a cohesive collection.

The Guggenheim was one of the highlights of my trip! I loved how simple the architecture was but the concept was so complex. I cannot way to go back and see other artist showcase their pieces in this unique gallery. Ciao!

cluzzo-01.jpg

cluzzo

March 7, 2018

I am very proud of this logo, this is my first freelance logo I created this past year that was actually used! This started as a contest on the website, 99designs. I submitted a couple logos in this contest, and surprisingly this was the first that I submitted! I then worked with the contest holder to tweak the logo to their exact wants and needs. This company is very new and I was able to work with them to create a lasting logo and some start up packaging.

When I first started this logo, they were looking for a clean, simple logo using warm yellow tones and cool green and purple tones. Gotham is always a perfect modern typeface with its circular curves and long angles. I paired the text with a butterfly inside the "O" to add a light playful element. I wanted this logo to be timeless and soft against bright colors. 

cluzzo-02.jpg

I don't think there is a better feeling for a designer than seeing your first logo on a product! It still gives me butterflies just thinking about it. On to the next, ciao!

ciola-01.jpg

ciola construction

March 2, 2018

One of my first projects that I was able to work on this past year was a logo redesign for Ciola Construction, a company owned by one of my boss's close friends. The previous designer at Sofia's Cookies had designed a few but the couple had never decided. While they still have not picked a final logo, I was able to try my hand at this fun construction logo. Here is a small look into my journey and what the finish brand would look like in my eyes.

ciola-03.jpg

As I started designing this logo, I had a lot of inspiration from the previous designer's work. She had created a grungy, strong, modern logo that would stand out against any texture. I wanted to take this style and feeling but give it a little bit more of a retro vibe. I stated to find ideas from some things that the Ciolas had sent a long, as well as retro logos online. I tried to incorporate many different tools and edges into these logos to create a hand-crafted feel.

The logo that I finally decided on included three different tools in the middle with strong rugged type around the edges. I like how it was solid and modern but had a vintage twist. Below you can see how I would design other elements of the brand.

ciola-02.jpg

Thank you for peeking at my brand re-vamp for a local client. On to the next, ciao!

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