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georgianne crummer

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cluzzo-01.jpg

cluzzo

March 7, 2018

I am very proud of this logo, this is my first freelance logo I created this past year that was actually used! This started as a contest on the website, 99designs. I submitted a couple logos in this contest, and surprisingly this was the first that I submitted! I then worked with the contest holder to tweak the logo to their exact wants and needs. This company is very new and I was able to work with them to create a lasting logo and some start up packaging.

When I first started this logo, they were looking for a clean, simple logo using warm yellow tones and cool green and purple tones. Gotham is always a perfect modern typeface with its circular curves and long angles. I paired the text with a butterfly inside the "O" to add a light playful element. I wanted this logo to be timeless and soft against bright colors. 

cluzzo-02.jpg

I don't think there is a better feeling for a designer than seeing your first logo on a product! It still gives me butterflies just thinking about it. On to the next, ciao!

← the Guggenheim ciola construction →

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