Door County Trolley

Door County is my home away from home. I am always trying to find excuses to take a trip east and enjoy the summer breeze off of Lake Michigan. Door County Trolley is a special part of the county that you can spot from a mile away. Their iconic red trolleys can be seen in each town, and there are many tours to choose from.

I wanted to take this unique Door County staple and try elevating the brand with a new logo, brand system and website. This is purely a fun project, not intended for use by Door County Trolley. I wanted to keep the same classic, unique feel of the current branding and add a modern twist.

The logo is derived from the iconic front windows bring an arch shape to the primary logo. Using a simplified illustration of the trolley, a second version of the logo was created. The colors include the trolley red, muted gray, watery navy, sky blue, rich green and sunny yellow. The combination of colors should bring a trendy palette that can be used across the many tours that Door County Trolley offers.

I hope you enjoy my take on the Door County Trolley branding, this was a very fun project to imagine what I would do to help this iconic Door County attraction.

Note: Photography taken by from the current Door County Trolley website. I did not take any of these photographs. All designs are for mock up purposes, not used by Door County Trolley.